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Growth marketing agency

The growth marketing agency for analysis, strategy and planning.

The Brand Move is a performance-driven growth agency based in Türkiye, working with brands at home and abroad. Through growth consulting, we analyze your data, build your growth strategy and run every step to a plan. You focus on your business; we manage the growth.

Book a growth call How we work
01

The Right Analysis

We fix your measurement and show which channel actually drives sales.

  • Data audit
  • GA4 · GTM
  • Insight
02

The Right Strategy

From those insights, we define your audience, channel mix and success metrics.

  • Target audience
  • Channel mix
  • KPIs
03

The Right Planning

We turn the strategy into a calendar, a budget and tests, then execute it step by step.

  • 90-day plan
  • Budget
  • Testing
Growth

Measurable and sustainable

Ad platforms and marketing tools we use

Our daily stack for measurement, analysis and advertising

  • Google Analytics
  • Tag Manager
  • BigQuery
  • Search Console
  • Data Studio
  • DV360
  • Supermetrics
  • Semrush
  • Ahrefs
  • Kantar
  • Google Ads
  • Meta
  • Facebook
  • Instagram
  • TikTok
  • Pinterest
  • X
  • Amazon DSP
  • Criteo
  • RTB House
  • TheADX
  • Taboola
  • Yandex Direct
  • Yandex Geo
  • Yandex Ecomm+
01 · The right analysis

Marketing analytics that shows what really works.

We bring scattered data into a single report. Website, ad accounts, CRM and sales team: every touchpoint speaks the same language.

Data flow: sources are collected with Tag Manager, processed in GA4 and BigQuery, and turned into decisions in a Data Studio report SOURCESCOLLECTIONPROCESSINGDECISION WebsiteMobile appCRM · sales dataAd accounts Tag Manager Event and conversion tags Server-side tagging GA4event and conversion data BigQueryraw data · blending Your growth report Weekly growth meeting Data flow: sources are collected with Tag Manager, processed in GA4 and BigQuery, and turned into decisions in a Data Studio reportSOURCESCOLLECTIONPROCESSINGDECISIONWebsiteMobile appCRM · sales dataAd accountsTag ManagerEvent and conversion tagsServer-side taggingGA4event and conversion dataBigQueryraw data · blendingYour growth reportWeekly growth meeting

Measurement audit

We find missing or double-counted conversions and fix your tagging.

Goal definition

We agree with you on which actions count, such as a sale, a form submission or a call.

Channel contribution

Credit for a sale goes to every channel the customer touched, not only the last ad clicked.

Shared report

Management and the marketing team use the same Data Studio report, so decisions rest on the same data.

Data-driven attribution

Multi-touch attribution: what is each channel really worth?

Customers rarely buy after a single ad. With measurement set up correctly, we see how each touchpoint contributes to the sale and shift budget to the channels and campaigns that truly drive growth.

The splits are examples.
Real shares come from the GA4 data-driven model.

  1. Touchpoint 1MetaInstagram adSees the product for the first time
  2. Touchpoint 2OrganicGoogle searchReads a blog post
  3. Touchpoint 3DirectVisits the site directlyChecks the prices
  4. Touchpoint 4Google AdsRemarketing adComes back and buys
  5. Result✓SaleThe conversion happens

Last-click modelThe whole sale is credited to the last channel

Google Ads 100%

Data-driven modelEach touchpoint's contribution to the sale is calculated

Meta 35%Organic 25%Google Ads 40%

What do we see? Under last click, Google Ads gets the sale and Meta gets switched off for "not driving sales". Yet Meta introduced the customer to the brand. Switch it off, and the visitors who feed remarketing decline too.

  • Budget goes to the right channelWe see not only the last click but also the channel that started the sale.
  • Upper-funnel channels stay onYou can see the indirect contribution of awareness channels such as Meta and TikTok.
  • Double-counted sales are removedSales that each platform claims for itself come down to one source of truth.
02 · The right strategy

A full-funnel marketing strategy: every channel has a role.

SEO, paid search and social media do not replace one another. They meet the same customer at different points in the journey, and we build the strategy around that division of roles.

  • Target audience and value proposition: who are we addressing, with which problem and with what promise?
  • Channel mix: how much of the budget goes to awareness and how much to conversion?
  • KPI tree: we break the revenue target down into measurable sub-targets per channel.
  • Competitor and market analysis: search demand, share and opportunity gaps.

See our marketing services

Marketing funnel: the awareness, interest, consideration, conversion and loyalty stages and the channels at each stage Awareness Social media · video · display Interest SEO content · blog · guides Consideration Search ads · comparison Conversion Landing page · remarketing Loyalty CRM · email
03 · The right planning

A 90-day marketing plan, mapped week by week.

A strategy only works once it is on the calendar. For every client, we map the first 90 days as shown below and review progress together each week.

Let's discuss your plan
Month 1

Data becomes reliable, the first growth hypotheses are written and wasted spend in existing campaigns is cut.

Month 2

Prioritized tests go live. Every two weeks, the winners and losers become clear.

Month 3

Budget shifts to the winning channels and messages, and next quarter's plan is written from the data.

AI-assisted

AI-powered marketing strategy and planning

We pull the data from all your performance channels into one place and analyze it with OpenAI and Claude models. AI cuts analysis that used to take weeks down to hours, and our specialists interpret the findings and turn them into a plan.

AI flow: data from performance channels is combined in BigQuery, analyzed with OpenAI and Claude, and the output becomes a strategy and a plan PERFORMANCE CHANNELSDATAAI ANALYSISOUTPUT Google AdsMeta AdsTikTok AdsYandex DirectCriteoAmazon DSPGA4Search Console Data warehouse BigQuery · Supermetrics one table, one definition AI analysis layer OpenAI Claude Competitor analysis Seasonal behavior Competitor ad strategy Ad creative analysis Strategy and plan ✓ Priority action list ✓ Channel and budget split ✓ Seasonal calendar ✓ Creative briefs Approved by our experts

Competitor analysis

We track competitors' search visibility, pricing and campaign moves on a regular basis and spot the gaps you can win.

Seasonal demand

We build your seasonal curve from past demand and conversion data, so budget is in place before demand rises.

Competitor ad strategy

Using public ad libraries, we map where competitors advertise and which messages and offers they use.

Ad creative analysis

We match each creative's visual, message and format to performance data to find the elements that work.

How we use AI in marketing strategy

How we work

A growth loop, not a one-off campaign.

Every two weeks we repeat the same five steps. Each cycle builds on what the last one learned, so results compound over time.

  1. 01

    Measure

    Are conversion tracking and channel data correct? First, we make the data reliable.

    GA4 · GTM
  2. 02

    Understand

    Where do users drop off, and which audience is worth more? We find the reasons behind the numbers.

    Funnel report
  3. 03

    Prioritize

    We rank ideas by impact, confidence and ease (ICE score) and pick the highest return.

    ICE score
  4. 04

    Execute

    We launch ad, content, landing page or offer changes as controlled tests.

    A/B test
  5. 05

    Learn

    We scale the winner, stop the loser and log the learning for the next cycle.

    Scale / stop
Services

Growth and performance marketing services.

All services

Analytics

Analytics and Measurement

GA4, Tag Manager, server-side tagging and Data Studio reports.

Learn more

Strategy · Planning

Growth Consulting

Growth strategy, KPI tree, a 90-day roadmap and management of a two-week testing cycle.

Learn more

Organic growth

Search Engine Optimization (SEO)

Technical SEO, a content strategy built on topic clusters and organic growth measured with Search Console data.

Learn more

Paid search

Search Engine Advertising

Search, Performance Max and Shopping campaigns on Google Ads, Microsoft Advertising (Bing) and Yandex, with bidding based on conversion value.

Learn more

Paid social

Social Media Advertising

Audience testing, creative cycles and funnel-based campaign structures on Meta, TikTok, Pinterest and X.

Learn more

Conversion

Conversion Rate Optimization (CRO)

We improve landing pages, forms and checkout steps with A/B tests, so you win more customers from the same traffic.

Learn more
Blog

Growth marketing insights.

Practical guides on analytics, strategy and planning.

All articles
Meta image templates: a layer panel and product cards with price tags using the same template
Paid Advertising

Meta Image Templates: A Free Built-In Design Tool for Catalog Ads

Meta image templates make it free to add prices, logos and campaign messages to product images in catalog ads. We explain where to create them, what they do and when paid tools are still worth it.

5 min read
Read article
ChatGPT ads: a sponsored ad below a chat answer and context matching
Paid Advertising

ChatGPT Ads: What They Are, How They Work and How to Get Started

ChatGPT ads are now open to businesses in more than 60 countries. We explain how ads are matched to conversations, who sees them, how pricing works and how to set up your first campaign step by step.

7 min read
Read article
How to advertise on Instagram: an ad card on a phone and an audience breakdown
Paid Advertising

How to Advertise on Instagram and Facebook: A Step-by-Step Meta Ads Guide

Boosting a post takes a few clicks; a profitable Meta campaign takes the right setup and measurement. From account structure to budget, here is how to advertise on Instagram and Facebook.

6 min read
Read article
Frequently asked questions

Growth marketing agency FAQ

What does a growth marketing agency do?

A growth marketing agency measures the whole customer journey with data and improves it by testing the points with the biggest impact. Instead of focusing on one channel, it grows acquisition, activation, revenue and retention together.

Where do you start if we have no analytics setup?

With a measurement audit. We set up or fix GA4, Google Tag Manager and conversion tracking first, because we do not build a strategy on unreliable data.

How soon will we see results from performance marketing?

In paid channels, the first learnings usually arrive within 4-6 weeks. In organic channels such as SEO, a lasting impact takes 3-6 months. We plan the first 90 days week by week and make every step trackable on a dashboard.

Can we hire you for SEO or Google Ads only?

Yes. We also manage SEO, Google Ads or social media advertising on their own. We still start every engagement by checking the measurement setup, because that is the only way to see which channel is really driving growth.

Let's find the biggest blocker to your growth.

In a free 30-minute call, we review your measurement setup and campaigns, then send you the first three opportunities in writing.

Book a growth call No sales pressure. Just findings.