People on social media are not searching for anything; they run into a brand while scrolling. So each platform does a different job in the funnel. As a paid social agency, we manage Meta, TikTok, Pinterest and X ads in one budget plan with distinct roles: one closes the sale, one drives discovery, one reaches people while they plan, and one keeps the brand in the conversation of the day.
We run social media ads to create demand among people who are not searching yet, introduce the product and move interested users to a purchase or a WhatsApp conversation. Giving Meta, TikTok, Pinterest and X separate jobs in the funnel lets us win new customers and bring existing ones back.
Funnel stages it serves
Facebook, Instagram, WhatsApp and Threads ads managed from one account, with sales, lead and messaging campaigns and tracking verified through Pixel and Conversions API.
TikTok ads management for the formats available in Türkiye: In-Feed, Spark Ads, Smart+, Lead Generation, Ad Network and reserved premium formats.
ExplorePinterest ads management for brands that want to reach people planning a purchase, in non-branded search and the home feed.
X (Twitter) ads built on conversation targeting around sports, finance and trending topics, with the right billing event and brand safety lists.
We choose platforms not by where the audience is, but by the mindset users are in on each one. The same person is on TikTok to pass time, on Pinterest to plan something and on X to follow the news. So we tie each platform's budget to a separate goal and do not judge them all by the same cost per sale.
The quietest leak in a social budget is a video shot for Instagram Reels being uploaded untouched to TikTok and then to X. The TikTok feed expects an opening that grabs attention in the first second, with sound and a human focus. X recommends that promoted videos run 15 seconds or less, with captions for sound-off viewing. On Pinterest, a 2:3 visual with little text that offers an idea works better. We shoot once and cut the edit for each platform.
In our creative analysis, we match which openings, messages and formats work against performance data. A creative that wins on one platform is tested again on the next before it moves over. A product video that sells well on Meta can lose viewers in the first second on TikTok, and an authentic phone clip that holds attention on TikTok can fall flat in Meta's catalog feed.
Every platform tends to credit itself with purchases made later by people who saw an ad. Meta, TikTok and Pinterest can each claim the same order, so the sum of platform reports comes out higher than actual sales. That is why we set up Pixel and the Conversions API on Meta, the Events API on TikTok and the Conversions API on Pinterest, then compare results with GA4 and order data.
We assess discovery channels not by last-click sales but by growth in new visitors and branded searches. On these channels, the first sale can come weeks later. We also advise against opening a new platform before the current channel is saturated and measurement is in place; a scattered budget never lets any platform finish learning.
Metrics we track
What you need to get started
To learn more about social media ad formats, contact The Brand Move Social Media Advertising team today.
We give each platform one job in the funnel and one primary metric, set up server-side conversion tracking, plan shoots so one session yields 9:16, 4:5 and 2:3 edits, and compare platform reports with GA4 and order data every month before moving budget between platforms.
No. Most brands start with Meta, and we choose the second channel based on the product and audience: TikTok for discovery among younger audiences, Pinterest for home, wedding and fashion categories, and X for brands tied to sports and current events. If the budget cannot support two channels, there is no point in opening all four.
We pair the Meta Pixel with the Conversions API, add the Events API on TikTok and the Conversions API on Pinterest, then check results against GA4 and your order data, because each platform tends to claim the same order. Discovery channels are judged on new visitors and branded search growth, not last-click sales.
Not at the moment. Since TikTok Shop is not available in Türkiye, sales-focused campaigns send users to your website or app. That is why we check the TikTok Pixel and Events API setup and the speed of the mobile landing page before the campaign.
Categories closely tied to current events, such as sports, finance, automotive, technology and gaming. According to data shared by X, sports is the topic with the most impressions on the platform in Türkiye. We recommend it for match days, launches and live broadcasts; for products with long decision cycles, we do not recommend X on its own.
In a free call we review your creatives, pixel and Conversions API setup and audience structure, then send you the first three opportunities in writing.
