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Pinterest ad format

Pinterest Interactive Ads: Quiz, Showcase, Idea and Lead Ads

Pinterest's interactive formats ask people to do something, not just look: answer a question, swipe through cards or fill in a form. Quiz and Showcase exist only as paid formats; Lead ads are listed as "coming soon" on Pinterest's Türkiye page. We turn to these formats when we want to shorten the consideration stage in categories where choosing a product is confusing.

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Illustrative view: illustrative view of an interactive quiz ad.
Purpose and appearance

What do we use this format for?

We use interactive formats in categories with many options, such as lipstick shades, hair care or kitchen styles, to lead people to the right product with two or three questions or a few cards. Quiz and Showcase deepen interest while introducing the brand; once Lead ads open in Türkiye, we plan to collect leads inside Pinterest. Which answer or card gets chosen most feeds product and creative planning directly.

Funnel stages it serves

  1. Awareness
  2. Consideration
  3. Conversion
  4. Loyalty

Pinterest Quiz ads: results that change with each answer

A Quiz ad has a 2:3 title Pin, two or three multiple-choice questions and up to three result Pins. Depending on the answers, one result Pin is shown and it can be saved; so although the ad itself cannot be saved, its result can spread organically through boards. The format works only on mobile; question text is limited to 96 characters and answers to 48.

Beauty is the most natural category for Quiz. According to Pinterest data, beauty searches in Türkiye grew 11% year on year, with searches like "lipstick", "makeup ideas" and "short layered haircut" standing out. A setup that uses two questions, such as "What is your skin undertone?" and "Day or night?", to point the user to one of three lipstick shades presents the catalog in a narrowed-down way. We later reach users who came from result Pins again with shopping ads.

Pinterest Showcase ads: a mini store in one Pin

Showcase consists of a title Pin with up to four swipeable cards below it. Each card has one to three clickable features that go to an outbound link. Cards take images only; text overlays are limited to 10 words and feature text to 50 characters. We use this structure for setups such as splitting a "modern kitchens" search into four kitchen styles for a kitchen brand. We read which card and feature get clicked most with ad creative analysis and feed that into the next production.

Idea ads and interactive ad specs

Idea ads present several videos, images, lists and text page by page in a single Pin and can run with awareness, consideration and conversion objectives. For step-based topics such as "quick recipes", we gather recipe cards in one Pin. The technical limits we watch across all three formats:

  • Idea ads use a 9:16 ratio; on-page text is limited to 250 characters and video to 5 minutes.
  • Idea ad safe zone: leave 270 pixels at the top, 440 at the bottom, 65 on the left and 195 on the right.
  • In Quiz and Showcase, video runs 3-60 seconds with a 32 MB file limit.
  • In Showcase, the title Pin and cards are 2:3; feature images are 1:1.
  • Quiz result Pins allow titles up to 100 characters and descriptions up to 800.

Pinterest lead ads in Türkiye: what to prepare

Lead ads let people fill in a form without leaving Pinterest. Pinterest says responses can be collected through Ads Manager, the API or integrations such as Zapier and Salesforce, with a 30-day download window; a privacy policy link is required on the form. Once they open in Türkiye, a KVKK (Türkiye's personal data protection law) privacy notice and explicit consent text will also be needed. We are preparing these texts and the CRM handoff now, aligned with the setup we use for Meta lead ads.

Interactive Formats (Quiz, Showcase, Lead): when do we recommend it?

We recommend it

  • Beauty, hair care, fashion and decor brands where product choice depends on the person
  • Brands that want to present several product lines or styles in one ad
  • Brands considering Idea ads to put a multi-page recipe or care routine in one Pin
  • Accounts that built awareness with standard ads and want to strengthen the consideration stage

We don't recommend it

  • Campaigns expecting direct sales and last-click conversions; Quiz and Showcase work with awareness and consideration objectives
  • Single-product brands with no options; asking questions leads nowhere
  • Teams with limited creative production; a Quiz needs at least four different images

How we manage Interactive Formats (Quiz, Showcase, Lead)

  1. Format availability checkBefore planning, we confirm whether Quiz, Showcase and Lead formats are open in the account.
  2. Question and card flowWe write the question-answer-result mapping for Quiz and the card and feature split for Showcase within character limits.
  3. Pin and card designWe produce the title Pin, result Pins and card images in one visual style and the right ratios.
  4. Result pagesWe link each result Pin to the matching product list or category page.
  5. Engagement reviewWe feed which answer or card gets chosen most into the next creative and product plans.

Interactive Formats (Quiz, Showcase, Lead): metrics and requirements

Metrics we track

  • Pin clicks
  • Saves
  • Outbound clicks
  • CPM
  • Engagement rate

What you need to get started

  • Title and result Pin images in a 2:3 ratio
  • Question, answer and feature copy within character limits
  • Product or category pages to link Quiz results and Showcase features to
  • A KVKK privacy notice and privacy policy for Lead ads

Official sources

The Brand Move Pinterest Team

To learn more about Interactive Formats (Quiz, Showcase, Lead) or other Pinterest ad formats, contact The Brand Move Pinterest team today.

Contact us now
Explore further

Other Pinterest Ads campaign types and ad formats

Pinterest Ads overview

Standard (Image) Ads

A single vertical image in the home feed, search results and related Pins. The format where keyword targeting works most clearly.

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Carousel Ads

Swipeable Pinterest carousels of 2 to 5 cards for step-by-step stories, outfit ideas and product options, with the first card and card order tested.

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Collections Ads

One hero image with three product images below. Tapping opens a full-screen view of up to 24 products; built by hand or from a catalog.

Explore

Shopping Ads

Pinterest Shopping ads and dynamic retargeting with product pins generated from your catalog; feed quality drives the results.

Explore

Performance+ Campaigns

Pinterest Performance+ hands bidding, ad groups and creative to automation; it works best in accounts with 50+ conversions a week.

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Related pages

Frequently asked questions

Interactive Formats (Quiz, Showcase, Lead): frequently asked questions

How many questions can a Pinterest Quiz ad have?

Pinterest allows two or three questions and up to three result Pins. Question text is limited to 96 characters and each answer to 48. We pick short questions that can be answered visually, so users reach a result in a few seconds on mobile.

Can Quiz and Showcase ads drive sales?

These two formats run with awareness and consideration objectives, not sales. We use them as a layer in front of sales campaigns that warms people up to a product category, and read their effect on sales together with shopping and retargeting campaigns.

Are Idea ads the same as Idea Pins?

An Idea ad is the paid version of the multi-page Pin structure. Pinterest's ad formats page still lists it with awareness, consideration and conversion objectives. Because of the 9:16 vertical ratio and safe zone rules, we prepare creative for this format from the start.

Are Pinterest lead ads available in Türkiye?

Not yet. Pinterest's Türkiye page lists them as "coming soon" and we could not find an official launch date. We prepare the KVKK texts, privacy policy link and CRM handoff in advance so campaigns can start once the format opens in the account.

What is a Pinterest Showcase ad?

A title Pin with up to four swipeable cards, each with one to three clickable features linking to your site. It works like a mini store in one Pin and suits brands presenting several styles or product lines.

Let's run a first Interactive Formats (Quiz, Showcase, Lead) review together.

In a free call we review your creatives, pixel and Conversions API setup and audience structure, then send you the first three opportunities in writing.

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