Programmatic advertising is the automated, impression-by-impression buying of ad space across the open web, apps, connected TV and audio through a demand-side platform (DSP). As a programmatic advertising agency, we run these buys on DV360, Amazon DSP, Criteo, RTB House, TheADX and Taboola. This is where much of people's time outside search and social is spent, and it is also where budget leaks fastest when exclusions, frequency caps and retargeting roles are not set up properly.
We bring in programmatic to reach people on open web, app, connected TV and audio inventory that search and social campaigns cannot reach, and to bring site visitors back with product ads. The aim is extra reach bought under brand safety and frequency control that turns into genuinely incremental sales. Retargeting always sits on a single platform.
Funnel stages it serves
Google's DSP. We buy YouTube, open web, CTV, audio and DOOH inventory with one frequency control, private deals and Floodlight measurement.
Amazon DSP display, video and Prime Video ads targeted with Amazon's shopping and streaming signals. Open to brands that don't sell on Amazon too.
ExploreDynamic retargeting on the open web with OneTag and a product feed, new customer campaigns, and retail media on retailer sites.
ExploreRTB House retargeting and prospecting on the open web, with deep learning bidding and product recommendations, usually as a managed service.
ExploreTheADX, a local DSP developed in Türkiye that says it hosts data in the country: for financial brands and local publisher inventory.
ExploreTaboola advertising on Realize: native, video and display ads on news and content sites, managed for conversions beyond search and social.
ExploreWe do not treat programmatic platforms as interchangeable. Each DSP gives access to different data or inventory, and the right choice depends on the brand's goal and the data it already has. Most brands do not need all six: we usually start with one retargeting platform and one reach platform, then add more only when measurement shows room to grow.
On the open web we cannot hand-pick the page an ad appears next to, so we enforce control through rules. We exclude sensitive content categories, use allowlists for high-visibility campaigns, and measure viewability and invalid traffic with third-party verification such as IAS or DoubleVerify. Every month we remove sites and apps that offer cheap impressions but place the ad where it cannot be seen.
Frequency, on the other hand, is not shared across platforms: a frequency cap in DV360 does not know how many ads the same person has seen in Amazon DSP. To stop one person from seeing three ads a day from each of five platforms, we set a separate cap on every platform and consolidate broad reach on a single platform wherever possible.
When two platforms retarget the same site visitor, they bid against each other in the same auction. Impression costs go up, and the same sale shows up in both platforms' reports, mainly because of view-through conversion counting. Each platform reports strong results on its own while total sales stay flat. This is the most common programmatic waste we find in accounts we take over.
We recommend it
We don't recommend it
Metrics we track
What you need to get started
To learn more about programmatic ad formats, contact The Brand Move Programmatic team today.
It is the automated buying of individual ad impressions through a DSP, usually in real-time auctions or through private deals. Instead of booking placements site by site, the platform bids on each impression based on audience, context and price rules that we set. Inventory covers display, native, video, connected TV, audio and digital out-of-home.
The Display Network is a single seller's inventory. DSPs give access to multiple ad exchanges, private marketplace deals (PMP), guaranteed buys and formats you cannot buy in Google Ads, such as audio or digital out-of-home. They also let us use your own audience data and third-party verification in far more detail.
Yes, but we do not let both retarget the same visitor at once. We assign one to retargeting and the other to new customer acquisition, or we split visitors and run a comparison test. Otherwise the two platforms push up each other's bids and report the same sale twice.
Not through a simple sign-up. Platforms such as DV360 and RTB House are opened through a contract, a reseller or a managed service. We set up access so the account and its data stay with your brand.
We do not rely on platform reports, which count view-through conversions generously. We read deduplicated sales in GA4 and order data and, where volume allows, run a control group or geo-based test to measure the incremental lift.
According to the company, TheADX is the first local DSP compliant with BDDK (Türkiye's banking regulator) notification requirements and hosts data on servers in Türkiye. For financial institutions restricted from transferring customer data to platforms abroad, this can be a prerequisite. We clarify compliance requirements with the institution's legal team.
In a free call we review your audience, inventory needs and measurement setup, then tell you in writing which platform makes sense to start with.
