Growth Strategy
Growth strategy consulting that ties every team to one goal through a North Star metric, a KPI tree and a channel role map.
Explore
Growth consulting
Growth Marketing Consulting: Strategy, a 90-Day Plan and an Experiment Cycle
Our growth marketing consulting doesn't start with campaigns. It starts with deciding what your ads, SEO and site development are supposed to achieve. The work has three layers: a growth strategy that sets direction, a 90-day plan that says who does what and when, and a two-week experiment cycle that shows which ideas actually move the numbers. Each layer runs at its own pace, and each produces the data the others need.
Purpose and appearance
What do we use this service for?
We use growth consulting to tie spend across every channel to one company goal. Instead of debating which channel drives growth, we measure it; priorities live on one shared calendar, and each quarter is planned with what the last one taught us. Even when channels are run by your in-house team or other agencies, we own the goal, the plan and the experiment cycle.
Funnel stages it serves
- Awareness
- Consideration
- Conversion
- Loyalty
Growth Consulting
services within Growth Consulting
Marketing Planning
A 90-day marketing plan with weekly owners and a TL budget calendar adjusted for seasonality, turned straight out of your strategy.
ExploreGrowth Experiments (ICE)
A growth experimentation process: ICE prioritization, two-week test cycles and a shared log of every hypothesis, result and decision.
ExploreWhat does a growth marketing consultant actually do?
We think of the three parts as gears turning at different speeds. Strategy turns slowly: it sets the growth goal, the KPI tree behind it and each channel's role in the funnel, and it is reviewed once a quarter. The plan runs at medium speed: it turns strategy into a 90-day calendar, a budget and named owners, and it is updated every month. Experiments are the fastest: they test the uncertain parts of the plan in two-week cycles.
Knowledge flows the other way. What we learn in a two-week test changes the plan at the end of the month; learning accumulated over several cycles changes the strategy at the end of the quarter. Opening a new channel might look like the priority at the start of a quarter, for example; if a few cycles later the drop-off at checkout turns out to be a far bigger opportunity, we rewrite the plan accordingly. We describe the overall framework in our growth approach and the step-by-step practice in our guide to building a growth strategy.
Growth consulting alongside your in-house team and other agencies
For some brands we also run paid media, SEO and CRM; for others, that work stays with an in-house team or other agencies. The consulting is the same either way: we set the shared goal, chair the two-week cycle meeting and keep the test log. Getting channel teams to read the shared KPI tree instead of their own platform reports is the hardest and most valuable part of the job. In practice, the rhythm looks like this:
- A short weekly status note: what went live, what is pending
- A 30-minute cycle meeting every two weeks: what we tested, what we learned, what comes next
- A monthly plan update and budget reallocation decisions
- A strategy review at the end of each quarter and goals for the next one
Growth Consulting: when do we recommend it?
We recommend it
- Brands spending across several channels without a single view of total growth
- Setups where different agencies run the channels and the shared goal has been lost
- Companies with a marketing team but no process for turning strategy into a calendar
- Businesses entering a new market or product line that need to decide the order of their moves
We don't recommend it
- Accounts whose measurement can't be trusted; analytics and measurement needs fixing first
- Teams looking only for execution support on a single channel, with no need to discuss goals or plans
- Organizations where the decision-maker can't attend the two-week cycle meetings
How we manage Growth Consulting
- Growth auditWe review measurement, channel performance and the funnel, and document the bottleneck in writing.
- Goal and KPI treeTogether with management, we set a single growth goal and the sub-metrics that make it up.
- 90-day planWe break the goal down into weeks, owners and a budget calendar.
- Experiment cycleWe launch tests ranked by ICE score in two-week cycles.
- Quarterly reviewWe use the accumulated learning to rewrite the strategy and the plan for the next quarter.
Growth Consulting: metrics and requirements
Metrics we track
- North Star metric
- KPI tree sub-metrics
- Number of completed tests
- Winning test rate
- Contribution by channel
What you need to get started
- A decision-maker from management and an owner on the marketing side
- Read access to GA4, ad accounts and your CRM if you have one
- Sales and marketing spend data for the last 12 months
- A regular line of communication with channel teams or agencies
Official sources
The Brand Move Growth Consulting Team
Contact us nowTo learn more about growth consulting services, contact The Brand Move Growth Consulting team today.
Explore further
Related services
Frequently asked questions
Growth Consulting: frequently asked questions
What is growth consulting?
Growth consulting connects business goals to marketing execution. We set one growth goal with management, break it into a KPI tree, turn it into a 90-day plan with owners and a budget calendar, and test the uncertain parts of the plan in two-week experiment cycles. Strategy is reviewed quarterly, the plan monthly.
Do we need to hand our channels over to you?
No. Your in-house team or other agencies can keep running the channels. We manage the shared goal, the plan and the experiment cycle. If you'd like us to handle execution as well, our channel teams join the same cycle.
What do we get first, and when?
Within the first three to four weeks: a written growth audit, an approved KPI tree and a week-by-week plan for the first 90 days. The first tests in the plan usually go live from week five, and the first cycle meeting takes place within the two weeks after that.
How is a growth consultant different from a marketing agency?
A channel agency is measured on its own channel's results. As growth consultants we answer for the shared goal: which channel gets budget, which bottleneck comes first and which test runs next. When our own channel teams execute, they work inside that same cycle rather than reporting separately.
Can a small team keep this cycle going?
Yes, the cycle is scaled to the team. For a team of two, one or two tests per cycle is enough. Consistency matters more than volume: every test is logged and what we learn goes back into the plan.
Let's run a first Growth Consulting review together.
In a free call we listen to your goals, channel mix and current plan, then send you the three highest-priority steps in writing.
Book a growth call
No sales pressure. Just findings.