Promoted Ads (Image and Video)
Image and video ads that look like posts in the X timeline, with Website Card for site traffic and App Button for app installs.
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X custom creative solutions
X Creative Technology: Interactive Ad Solutions on X (Twitter)
X's creative technology solutions turn a standard ad into an interactive experience driven by a like, repost or click. Someone likes a post and gets a personal reply from the brand; picks an option in a thread and steers the story; enters a giveaway and learns by notification whether they won. We start from the campaign idea, because the mechanic only works when it carries a good one.
Purpose and appearance
What do we use this format for?
We use these interactive X ad solutions to keep interest alive before a fixed-date launch and to get a community talking one-to-one with the brand: like-triggered countdown notifications for a film or game, gamified threads for sports fans, and opt-in sign-ups collected with Lead Gen Card in exchange for a discount code. Without a strong campaign idea, we do not recommend them.
Funnel stages it serves
- Awareness
- Consideration
- Conversion
- Loyalty
Like-triggered notification ads: five mechanics
What the solutions in this group have in common is that the user gives permission by liking a post, after which content arrives from the brand's account via an @mention. These replies are published automatically by a third-party app that works with X. Even if the user closes the ad and moves on, the content lands in their notifications, giving the brand a second and third chance to be seen. We list the five mechanics and how they differ below:
- Scheduled Notifications: The user likes or reposts and gets an instant thank-you reply. On a date chosen by the brand, for example launch day, a second reminder arrives with the promised content.
- Partner CTA: The same mechanic, but the call-to-action post is published from a celebrity's or creator's account. Follow-up notifications can come from the brand or the celebrity account.
- Discovery Engine: The first like triggers the first notification; as the user likes each notification, the next piece of content arrives. Suited to letting users explore a city, a menu or a product range step by step.
- Random Response: The user likes and receives a reply randomly selected from a pre-written content library, such as a personal nickname, a fortune or a character match.
- Instant Win: A like enters the user into a giveaway; the brand lets them know by notification whether they won.
Threadventures, Dynamic Post Overlay and Lead Gen Card
Threadventures is a gamified story made of linked posts. At each step, the user clicks an option and moves to a different branch of the story. It can be used to steer a series character, complete a quiz or find the right product in a range. The branches need to be mapped in advance; as the number of steps grows, so does the number of users who drop out halfway, which is why we keep the story short.
Dynamic Post Overlay adds a brand video overlay on top of any published public post. The overlay can be used for branding, exclusive content or styling, and can be reposted by the brand. Lead Gen Card takes the user from the call-to-action post to a microsite inside X. The user leaves their details, and in return the brand offers something of value: a discount code, early access or content. We track how many of the collected sign-ups turn into sales with funnel analysis.
Prize mechanics and data collection in Türkiye: legal checks first
Instant Win and any mechanic involving a prize can run into lottery and promotion regulations in Türkiye. Prize draws may require a permit from Milli Piyango İdaresi (Türkiye's National Lottery Administration); so we do not commit to a launch schedule before the mechanic, the prize and the entry terms have been approved by the brand's legal team. For data collected through Lead Gen Card, a KVKK (Türkiye's personal data protection law) privacy notice and, where needed, an explicit consent text must be part of the form.
According to X's own presentation, these managed activations require longer preparation than standard ads. That is also why we do not recommend them for every campaign. We bring them up when there is a measurable engagement goal, a strong idea and at least a few weeks of preparation time. We refine the idea during marketing planning and build the rest of the X campaign together with the X Ads structure.
Creative Technology Solutions: when do we recommend it?
We recommend it
- Film, series, gaming and technology brands that want to keep interest alive until launch day
- Brands that want to build one-to-one relationships with sports and entertainment communities
- Campaigns working with a creator or celebrity that want to turn that partnership into engagement
- Brands that want to collect opt-in data in exchange for value (Lead Gen Card)
We don't recommend it
- Campaigns that need to be ready within a few days
- Plans that measure success only by that week's order count and place no value on participation and sign-up data
- Timelines too tight to obtain legal approval for prize-based mechanics
How we manage Creative Technology Solutions
- Matching idea and mechanicWe choose the mechanic that best fits the campaign idea and prepare an alternative as well.
- Flow mapWe write out step by step what the user will see after each like, click or branch.
- Legal and KVKK checkWe have the prize, entry terms and data collection texts approved by the brand's legal team.
- Reply libraryWe write the Random Response and notification content in Turkish and prepare it with visuals.
- Promotion and trackingWe support the call-to-action post with a promoted ad and track participation and notification engagement daily.
Creative Technology Solutions: metrics and requirements
Metrics we track
- Number of participations (likes or reposts)
- Notification engagement rate
- Thread completion rate
- Form completion rate
- Earned media and conversation volume
What you need to get started
- A clear campaign idea to carry the mechanic
- Content and visuals written for notifications, replies or threads
- Legal approval and entry terms for prize-based mechanics
- KVKK privacy notice and consent texts for Lead Gen Card
Official sources
The Brand Move X Team
Contact us nowTo learn more about Creative Technology Solutions or other X ad formats, contact The Brand Move X team today.
Explore further
X Ads overview
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Full-screen X vertical video ads with sound in the Immersive Media Viewer, reaching people who came to watch video with a 9:16 edit.
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Pre-roll before publisher videos and one-to-one sponsorships with a single publisher. Puts the brand next to trusted content such as match highlights and news clips.
ExploreTakeover and Reach Blocks
One day in X's most visible spaces with Timeline Takeover, Trend Takeover+, Spotlight Takeover and Reach Blocks.
ExploreDynamic Product Ads
X (Twitter) Dynamic Product Ads built from your catalog: reminders for cart abandoners and relevant products for new audiences.
ExploreCollection and Carousel Ads
Collection shows 6 products in one view; Carousel swipes through up to 6 cards. Each image can link to its own product page.
ExploreFrequently asked questions
Creative Technology Solutions: frequently asked questions
What are X creative technology solutions?
They are managed activations that add interaction to an X ad: notification mechanics triggered by a like (Scheduled Notifications, Partner CTA, Discovery Engine, Random Response, Instant Win), gamified threads (Threadventures), video overlays on public posts (Dynamic Post Overlay) and in-platform forms (Lead Gen Card).
What is the difference between Scheduled Notifications and Discovery Engine?
With Scheduled Notifications, the user gives permission once and the reminder arrives on a date chosen by the brand. With Discovery Engine, each new piece of content is released when the user likes the previous notification. The first builds anticipation around a date; the second moves the user forward step by step. We recommend the first for launch countdowns and the second for introducing a destination or a product range.
Can we set these solutions up ourselves in Ads Manager?
No. Replies and notifications are published automatically by a third-party app, and setup is done together with the X team. We manage the idea, content, legal check and promotional campaign, and handle coordination with X. We build the ads that promote the call-to-action post in Ads Manager ourselves.
How do we use the data collected through Lead Gen Card?
The data is used only for the purpose stated in the privacy notice. We set up the flow that sends the form to your CRM or email tool before the campaign, and deliver the promised value, such as the discount code, to the user without delay.
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