In-Feed Ads
TikTok In-Feed ads in the For You feed, at every funnel stage, where results depend on the opening seconds and how fast creative is refreshed.
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Social media ad platform
TikTok Ads Management: In-Feed, Spark Ads and Smart+
On TikTok, an ad lands in a feed people watch full screen with the sound on. A cut-down TV spot doesn't work here; content that looks like the other videos in the feed and makes its point in the first second does. As a TikTok ads agency, we build accounts around the ad products that can actually be bought in Türkiye, and we don't scale the budget until Pixel and Events API measurement is verified.
Purpose and appearance
What do we use this platform for?
We use TikTok to introduce the brand to users we haven't yet reached on Meta and Google, and to see within a few weeks which video idea drives sales. With measurement set up correctly, the same ad account also carries website sales, app installs and form submissions. Our goal is to connect the interest created in the feed to sales measured with Pixel and an MMP.
Funnel stages it serves
- Awareness
- Consideration
- Conversion
- Loyalty
TikTok Ads
campaign types and ad formats within TikTok Ads
Spark Ads
Turns organic or creator videos into ads. Engagement builds on the original post, and viewers land on a real profile.
ExploreTopView
The full-screen, sound-on video seen first when TikTok opens. Reserved with guaranteed impressions for launches and major campaign days.
ExploreBranded Effects
Branded TikTok filters and AR effects that users add to their own videos. Bought through reservation and can be combined with Branded Mission.
ExploreSmart+ Campaigns
TikTok's AI campaign type. Automation is switched on module by module and works with Sales, App, Lead Generation and Traffic objectives.
ExploreLead Generation
TikTok lead generation ads via Instant Form, website form or messaging, with lead quality shaped by form design and CRM sync.
ExploreTikTok Ad Network
TikTok Ad Network (Pangle) takes TikTok ads into third-party apps; we use it for app installs and extra reach, with its own ad group and quality checks.
ExploreWhich TikTok ad formats can brands in Türkiye buy?
TikTok Ads Manager is available on a self-serve basis in Türkiye. The auction offers seven objectives: Reach, Traffic, Video Views, Community Interaction, App Promotion, Lead Generation and Sales. Under these objectives, we choose the format and level of automation based on the brand's sales cycle. Some premium products, however, are bought through reservation via TikTok's sales team rather than in Ads Manager.
- Auction: In-Feed Ads, Spark Ads, Smart+ campaigns and Lead Generation
- Off-app inventory: TikTok Ad Network (formerly Pangle), open in Türkiye to both managed and self-serve accounts
- Reservation: TopView and Branded Effects; bought in Türkiye through reservation via the TikTok sales team
TikTok Shop, GMV Max and search ads: why we don't offer them in Türkiye
Some of the TikTok products most discussed in international case studies aren't available in Türkiye. Türkiye isn't on the TikTok Shop Seller Center country list, so Shop ads and GMV Max, which runs on Shop, can't be used either. TikTok's separate search ads campaign is also currently limited to markets such as the US, Canada, the UK, Germany, France, Italy, Spain, Mexico, Brazil, Saudi Arabia and Australia.
We see agencies listing these products as services in their proposals. We don't. In Türkiye, a sales-focused TikTok setup today is built on traffic to the website or app, conversions measured with Pixel and, where needed, lead collection. For brands that send traffic to their store on one of Türkiye's major marketplaces, TikTok can't see the sale because it happens on the marketplace; for these accounts we define the optimization goal and success metric separately before the campaign.
TikTok Pixel and Events API: measurement before scaling
TikTok's conversion optimization learns from events coming from Pixel and the Events API. Because of browser restrictions and ad blockers, accounts that rely on Pixel alone lose some of these events. That is why, on websites, we set up Pixel together with the server-side Events API and keep event names and values consistent through Google Tag Manager.
Since TikTok is often the first touchpoint, it looks weak in last-click reports. We read its contribution to sales together with GA4 data, the rise in brand searches and TikTok's own view-through reports. We break down separately which opening each creative is watched with in our creative analysis work.
TikTok Ads: when do we recommend it?
We recommend it
- E-commerce and consumer brands that can show their product in a 15 to 30-second vertical video
- Teams that can produce new videos weekly or are open to working with creators
- Accounts facing rising costs on Meta to reach 18 to 34-year-olds
- Brands that sell through their website and also want to acquire app users, and can set up both measurement stacks together
We don't recommend it
- Brands expecting to build a model where sales depend on TikTok Shop; this infrastructure doesn't exist in Türkiye
- Teams that only have horizontal TV spots or static catalog images and don't plan new production
- Websites that don't allow Pixel installation or can't share conversion data
How we manage TikTok Ads
- Product availabilityWe check whether the targeted product is bought in Ads Manager or through the sales team in Türkiye.
- Pixel and Events APIWe test standard events, value parameters and double counting, and set up the server side.
- Creative poolFor the first month, we plan at least 6 to 10 vertical videos with different openings.
- Campaign architectureWe choose between manual and Smart+ setups, and set objectives and budget split, based on the account's data volume.
- Creative refreshWe weed out videos that decline as frequency rises and multiply winning openings with new variations.
TikTok Ads: metrics and requirements
Metrics we track
- 2-second and 6-second view rate
- Click-through rate
- Cost per conversion
- ROAS
- Frequency
- View-through conversions
What you need to get started
- A TikTok For Business account and billing details
- Access to install TikTok Pixel and Events API on the website
- If there is an app objective, an MMP that passes installs and in-app events to TikTok
- Vertical (9:16) video content shot with sound
Official sources
The Brand Move TikTok Team
Contact us nowTo learn more about TikTok ad formats, contact The Brand Move TikTok team today.
Explore further
Social Media Advertising overview
Other Social Media Advertising platforms
Meta Ads
Facebook, Instagram, WhatsApp and Threads ads managed from one account, with sales, lead and messaging campaigns and tracking verified through Pixel and Conversions API.
ExplorePinterest Ads
Pinterest ads management for brands that want to reach people planning a purchase, in non-branded search and the home feed.
ExploreX Ads
X (Twitter) ads built on conversation targeting around sports, finance and trending topics, with the right billing event and brand safety lists.
ExploreFrequently asked questions
TikTok Ads: frequently asked questions
What does a TikTok ads agency do?
We check which TikTok products are available for your goal in Türkiye, set up and test Pixel and the Events API, plan a pool of vertical videos with different openings, choose between manual and Smart+ campaigns, and keep refreshing creative as frequency rises. Ownership of the ad account stays with the brand.
Can we open a TikTok Shop from Türkiye and use GMV Max?
Not at the moment. Türkiye isn't on the TikTok Shop Seller Center country list, and GMV Max runs on the Shop catalog. In Türkiye we send sales-focused campaigns to the website or app and optimize them with Pixel and the Events API.
How many videos do we need to start TikTok ads?
For the first month we plan at least 6 to 10 vertical (9:16) videos shot with sound, each with a different opening. Winning openings are then multiplied with new variations, and videos that decline as frequency rises are replaced.
Do we need a separate account for TikTok ads?
Yes, ads run from a TikTok Ads Manager account. We link your organic TikTok account to it, so organic posts can be used as Spark Ads and engagement builds on your own profile. The brand keeps ownership of the ad account.
Can TikTok replace Meta ads?
In most accounts it complements them. Meta ads are more mature for retargeting and catalog ads. We use TikTok to reach new audiences and test creative, and read both channels in the same measurement framework. A video that wins on TikTok often gets tested on Reels too.
Let's run a first TikTok Ads review together.
In a free call we review your creatives, pixel and Conversions API setup and audience structure, then send you the first three opportunities in writing.
Book a growth call
No sales pressure. Just findings.